Interview: Aston Martin CEO Tobias Moers

Often when I interviewed Tobias Moers during his years as chief engineer and then the boss of Mercedes-AMG, Birgit Zaiser, the lady from the Daimler press office whose task at motor shows was to sit in on interviews between members of the press and her boss, would end up with her head in her hands. So it soon became clear to me the reason Birgit was in the room was not to stop me from asking the wrong question, but to stop Tobias providing the wrong answer.

By wrong I don’t mean inaccurate, but wrong in the ‘I can’t believe you just said that to a journalist’ sense. And if you could fire back fast at his from the hip delivery, sooner or later he’d start telling you stuff he probably shouldn’t and Birgit’s head would fall into her hands.