×

You've read your three free articles!

Register to get two more free articles plus an exclusive subscription discount, or click below to subscribe right away.

Register

Universe

Back to Library >
ti icon

Universe

One flight only

3 years ago

Writer:

Andrew Frankel | Ti co-founder

Date:

7 November 2022

It happened in 2005 and was all the fault of a bloke called Graeme Fudge. Graeme was then as he remains today in charge of Mazda’s press relations in the UK. And like most good PR chiefs, he was always on the look-out for ways of spicing up his press events.

But instead of flying us to some sun-soaked location far, far away or anything conventional like that, he decided it would be fun if, for once, we could do the flying.

Which was interesting. A car launch that requires you to spend at least some of your time not driving the car, but flying an entirely unrelated aircraft seemed an imaginatively alternate way of doing things. And so it would have been had we just shown up at a local airfield and had a 40 minute lesson in a Piper Cherokee. But while turning up at an airfield was indeed on the itinerary, Graeme had a rather more ambitious plan for the rest of it.

You've read your free articles!

Want more from The Intercooler? Subscribers get full access to our new daily articles plus our archive of 1500+ articles, as well as audio articles and exclusive podcasts, all ad-free. Click the link below to check out our monthly and annual subscriptions. Choose a monthly subscription and use coupon code 10SAVE to get 10% off for the first year. Choose an annual subscription for our most cost-effective subscription plus a 30-day free trial.

Subscribe

Already subscribed? Click here to log in.