Embargoed: Today’s feature is coming soon

Embargoed: today’s story revealing the name and first teaser picture of the new Bentley EV, complete with thoughts from Andrew Frankel who has seen the finished car, will be published at 12.30pm.

That is a time and date set by Bentley, acceptance of which was a condition of seeing the car. Like almost all OEMs and, indeed, government departments,  car manufacturers use embargoes and sensible media abide by them, because rare is the story that’s so important it’s worth being struck off the invite list for future events. They impose them in the name of fairness, ensuring most media get to publish at the same time. It also cuts down the number of calls they get from outraged editors.

Embargoes are like Balance of Performance rules in motor racing: no one really likes them, but most accept them for the necessary evils they usually are. So please check back with us at lunchtime and find out as much as can currently be told about the new Bentley. And, as ever, please let us know what think in your usual, constructive way. This job would not be half as interesting or fun without you.