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2 years ago
Blunder Buses: Jaguar S-Type
When retro design works it can transform the fortunes of a car company. Unfortunately it works the other way around too, says Richard Bremner
The rise, fall and rise of McLaren
McLaren last won the F1 Constructors’ title in 1998 but are favourites to win this year. Karun Chandhok looks at what when wrong and how a new approach put things right
Blunder Buses: Peugeot 1007
The theory of a city car with sliding doors that could be opened in tight spaces was sound. But in this case, says Richard Bremner, the reality was rather different
Blunder Buses: Chevrolet Volt
Sometimes the right idea at the wrong time can be as bad as the wrong idea. Such was the case here, says Richard Bremner
Clearly the exact numbers are a closely guarded Ti secret, but we consistently see far more subscribers using the app than we do the website. What’s more, the app is – to use the proper digital publishing technical jargon – stickier, meaning subscribers use it more often and for longer. On average, if you’re an app user you’ll visit five times more often than pure website users. You’ll also dwell for twice as long each visit, meaning app users spend 10 times longer with us each month than website users do.
App users read many more articles, they contribute to the comments sections more often and are generally much more engaged with what we’re up to. We’ve seen over the past two years that our app is much more likely to become part of somebody’s daily routine than the website, in part because it’s easier to use on the go and because it sits right there on your phone amongst all your other apps, but also because we send push notifications at 7am every morning alerting you to that day’s new story (if you haven’t already, please do turn notifications on).
If you’re a subscriber and you haven’t yet downloaded the app, you’ll find links below. It really is worth doing if you want to squeeze every drop of value from your subscription. Meanwhile, if you’re a regular app user but don’t ever visit the website, you might consider heading over to the-intercooler.com once in a while. It’s a fully responsive website meaning it works fantastically well on a mobile device, but it looks its glorious best on a laptop or, better still, a big desktop screen. We’re proud of the original photography we produce working with many of the best car photographers in the business, and their images really do look magnificent on a computer screen.
Our app and website work together in perfect symbiosis, like Holmes and Watson. The website brings people in; the app keeps them here. That’s why we invested a great deal into creating a new, purpose-built app that’s fully integrated with our website earlier this year. And it’s why we’re going to continue adding features and functionality to both platforms. Watch this space.
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