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The Intercooler

3 months ago

Writer:

Andrew Frankel | Ti co-founder

Date:

30 August 2025

First, an apology to the thousands of you who already subscribe to The Intercooler because instead of the usual juicy additional short review or Man or Woman Maths we usually sling your way on a Saturday, I’m about to tell you a load of stuff you already know. But as Saturday is the only day of the week where we provide stories free for anyone to read, it’s our only chance to communicate directly to those who’ve probably heard of The Intercooler and idly thought about having a closer look but not quite got around to doing it yet. This, then, is my brazen attempt to gently persuade you to take that step.

Because in a world where the only stories about the health of journalism in general and motoring journalism in particular tend to be bad ones, Ti is bucking the trend. Because, while we take nothing for granted, our sales are not falling; they’re rising. Strongly. Moreover we know that if you take out an annual subscription, there is a 96 per cent chance that over the year that follows we’ll have done enough to make you renew your subscription – a rate of retention we could not have dreamed of dreaming of when we started this project for real in the dark days of lockdown.

Nor, as any subscriber will tell you, is there any great secret to this success. When we wrote our business model it was, in total, one sentence long: ‘The best writing, from the best writers, every single day of the working week.’ That was it then, that’s it now. Everything we’ve done subsequent to that, including our gratifyingly popular podcast (all 277 episodes of it to date), our live events and fast growing YouTube channel has been entirely additional.

Yet at our heart, we are just a bunch of enthusiasts, lucky enough to have an outlet for our thoughts. But together, and here’s the really important bit, our contributors add up to the greatest stable of writing talent in automotive journalism anywhere in the world. It’s a bold statement, but we’ve been saying it for quite a long time now and no one has yet pointed to any other publication with close to the strength and depth of those now writing for The Intercooler.

You can see their names on the writer page on the website and app, and if you love cars, most if not all will be familiar to you. And they’re not just journalists, but people who actually go out there and do all the things we hacks report on, be they designers, engineers or drivers. No one else is doing that to anything like the same extent either.

But just to give you an idea of the writing talent who’ve so kindly agreed to be regular Ti writers, here are just a few chosen to illustrate both the strength and depth of the Ti crew. We have Ian Callum, designer of the Aston Martin DB7, DB9 and Vanquish and all modern Jaguars. There is Andrew English, motoring correspondent for The Daily Telegraph for decades and among the best known and respected voices in global motoring journalism. Richard Porter, chief gag writer and script editor for both Top Gear and The Grand Tour is a recent recruit and his Geek Out! column is an absolute tour de force for those who really agonise over why cars have fuel fillers on different sides to each other. And we are delighted to announce we are joined this week by his Smith and Sniff partner in crime Jonny Smith who’ll be talking barn finds every month for as long as we can persuade him to stay.

David Twohig was the chief engineer for the Alpine A110 – to date the only car ever awarded a 10/10 verdict from us (and, no, he wasn’t working for us at the time) – and now one of industry’s most sought after engineering consultants, whose ability to put complex theories into simple, understandable and brilliantly engaging English is in a world apart from any other I’ve read. And there’s Tati Reed, our resident adventurer, lover of post-Series, pre-Defender Land Rovers. If you’re one of her more than half a million followers on social media you’ll know that true enthusiasm for cars among the younger generation remains alive and well.

Talking of which I wanted to mention also our Young Writer programme that aims to showcase the talents of writers of university age and we are incredibly proud of those that have gone on to important, full time jobs in the industry as a result. And no one else is doing that either. Our latest is called Max Taylor and when you read his stories, just remind yourself they were written by a 19-year-old. You’ll barely believe it.

Look out for a very special, world-first group test on The Intercooler very soon

That’s just seven of our writers, slightly less than one third of our total number of regulars. Others in no particular order include myself and fellow Ti founder Dan Prosser, Karun Chandhok, Richard Bremner, Henry Catchpole, Joana Fidalgo, Dr Ulrich Eichhorn, Colin Goodwin, Lewis Kingston, Gavin Green, Mel Nichols, Gez Medinger, Julian Thomson, Ben Oliver, Steve Sutcliffe and Peter Robinson.

But that’s not the end of it. Unlike any car magazine you might buy where you have to wade through pages of ads to get to the good stuff (and wait a week, a month or a quarter for it to come out), our journalism comes without any advertising at all – no display, no classifieds, no pop-ups like you find on the other automotive websites. Better still, if you subscribe, our podcast comes ad-free, and via whichever podcast platform you usually use (or on our website and app). Additionally there is a whole other weekly podcast available only to subscribers called Ask The Intercooler where you can ask us anything you like about any subject – though being faintly car-related does increase the chances of getting a meaningful answer  – and we’ll tell you what we think.

And finally, all our articles are voiced and available as their own mini-podcasts too, to be enjoyed while out walking the dog or driving the car, available once again via your favourite podcast platform or our own website and app. They’ve been a huge help to subscribers with dyslexia too, as well as the partially sighted. Nor do we use AI as anything other than a last resort: overwhelmingly these stories – like this one – are voiced by me, Dan or their original author because we figured you’d rather listen to us than a computer programme. And again, we know of no other outlet in this space doing that.

So that’s it. Pitch over. An annual subscription to The Intercooler costs £78, which prices each daily story at just over 30p, with ad-free access to the regular podcast, your own subscriber-only podcast, all voiceovers plus access to a library of well over a 1000 stories we’ve already published all thrown in for free. If you’re expecting a catch, there isn’t one. Join our thriving community, read our stories, listen to them, comment on them, come to our events, ask us questions and become part of Ti.

All you have to do is click here and take out a subscription (choose an annual sub and you’ll get a free trial you can cancel at any time during the first month) and leave the rest to us. And if you have any questions, please leave them in the comments below and we’ll do our best to answer them.