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BMW i4 M50

3 years ago

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Andrew Frankel | Ti co-founder


30 November 2021

About seven years back at some motor show or other I asked some senior BMW fromage why they didn’t do a high performance ‘M’ version of the superb and today much missed i8 coupe. And said cheese then kindly explained it had nothing to do with the engineering challenges involved, of which there were few, and everything to do with not blending your brands as if, like single malts, BMW’s ‘i’ and ‘M’ sub-brands would somehow be less than the sum of their parts as a result.

I probably looked a little bemused but he wasn’t lying: the i8 went to its grave never knowing the pleasures that lay beyond the 400bhp barrier.

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