‘Good morning Mr and Mrs Dolce Vita, let me show you through the fabric and colour choices for your new Roma Spider…’
Picture the showroom scene when the new drophead version of Ferrari’s Roma arrives early next year, as well-to-do couples in expensive clothes and new shoes stroke swatches and purr over colour palettes. At £210,313, (£27,638 more than the Roma coupé), this is going to be a highly expensive way of messing up your hair.
‘La Dolce Vita’ (the good life), said Ferrari, but is this really the quintessence of what Federico Fellini meant when he directed the Palme d’Or- and Oscar-winning 1960 movie La Dolce Vita? Spoiler alert: there are no Ferraris in this sweeping satire on the empty amorality and materialism of the rich and famous in Rome.
